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Building a Pre-Launch Email Sequence That Converts

Listen up – your email sequence can make or break your launch jacking success. I’ve generated thousands in commissions from single emails, and today I’m going to show you exactly how to build a pre-launch sequence that converts like crazy.

Learn everything you need to know about Setting Up Your Landing Page to maximize conversions and drive more sales.

The Perfect Pre-Launch Timeline

Here’s my proven 4-part email sequence that consistently drives sales:

1. The Case Study Email (Day 1)

  • Share real results and experiences
  • Build anticipation
  • Demonstrate value without selling
  • Tease upcoming content

2. The Results Email (Day 2)

  • Deep dive into specific features
  • Show concrete examples
  • Address common objections
  • Build curiosity about your bonus

3. The Resource Email (Day 3)

  • Provide valuable free content
  • Link to relevant resources
  • Share insider tips
  • Hint at special launch offers

4. The Launch Announcement (Day 4)

  • Reveal your exclusive bonus package
  • Create urgency
  • Provide clear buying instructions
  • Include your authentic recommendation

Discover the secrets to Creating High Quality Bonuses that will make your promotions stand out and attract more buyers.

Email Writing Strategies That Work

Here’s what I’ve found drives the highest open rates and conversions:

Subject Line Formulas

  • Use curiosity gaps
  • Include specific numbers
  • Mention time sensitivity
  • Keep it personal and authentic

Stacking Value Throughout Your Sequence

This is crucial – each email should build on the previous one:

Key Elements to Stack

  • Different product benefits
  • Various use cases
  • Multiple bonus reveals
  • Growing sense of urgency

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Segmentation Strategies

Not all subscribers are the same. Here’s how I segment my lists:

Key Segments

  • Previous buyers
  • Engaged subscribers
  • Interest-based groups
  • Product-specific segments

Timing Your Sequence

Timing is everything in launch jacking. Here’s my schedule:

Optimal Timing

  • Start sequence 4 days before launch
  • Send at peak engagement times
  • Space emails 24 hours apart
  • Time final email for launch opening

Following Up During Launch

Don’t stop at launch time. Here’s my follow-up strategy:

Launch Day Sequence

  • Launch announcement email
  • Early bird reminder
  • Bonus deadline notice
  • Final call email

Monitoring and Adjusting

Watch these metrics to optimize your sequence:

Key Metrics

  • Open rates (aim for 30%+)
  • Click-through rates
  • Conversion tracking
  • Unsubscribe rates

Action Steps

  1. Set up your email sequence template
  2. Create your first four emails
  3. Plan your launch day follow-ups
  4. Set up tracking systems

Coming Up Next

In our next article, “Setting Up Your Landing Page,” I’ll show you exactly how to create high-converting pre-launch pages that turn visitors into subscribers and buyers. You’ll learn my exact page structure and the critical elements that drive consistent conversions.

 

Step by step checklist

 

Timeline Setup

  • Plan 4-day pre-launch sequence
    • Mark key dates on calendar
    • Schedule content creation deadlines
    • Set up email automation system
    • Test scheduling functionality

Content Development

  • Create Case Study Email (Day 1)
    • Identify successful customer stories (with permission)
    • Gather concrete data and results
    • Write authentic testimonials section
    • Develop educational content that provides value
  • Develop Results Email (Day 2)
    • List product’s key features and benefits
    • Create clear use case examples
    • Document solution to common pain points
    • Draft bonus offer preview
  • Build Resource Email (Day 3)
    • Compile helpful industry resources
    • Create valuable free content
    • Write expert tips section
    • Design special offer teaser
  • Craft Launch Email (Day 4)
    • Detail bonus package components
    • Write clear call-to-action
    • Create step-by-step purchase guide
    • Draft authentic product recommendation

Email Optimization

Subject Line Creation
  • Develop engaging headlines
    • Write 3-5 options per email
    • Include specific numbers where relevant
    • Create sense of urgency (ethically)
    • Test personal vs. professional tone
Value Building
  • Plan value progression
    • List unique benefits for each email
    • Create multiple use case scenarios
    • Design bonus reveal strategy
    • Develop urgency elements

List Management

Segmentation Setup
  • Create subscriber segments
    • Set up previous customer segment
    • Identify engaged subscribers
    • Create interest-based groups
    • Build product-specific lists
Timing Optimization
  • Schedule deployment
    • Set 24-hour email spacing
    • Research audience peak times
    • Schedule final email for launch time
    • Set up automated send times

Launch Day Management

Email Deployment
  • Prepare launch day emails
    • Schedule announcement email
    • Set up reminder sequences
    • Create bonus deadline notice
    • Write final call message
Performance Tracking
  • Set up analytics
    • Configure open rate tracking
    • Set up click tracking
    • Install conversion tracking
    • Monitor unsubscribe rates

Technical Setup

System Preparation
  • Configure email platform
    • Test email deliverability
    • Set up tracking pixels
    • Configure automation rules
    • Test all email links
Quality Assurance
  • Run pre-launch checks
    • Proofread all content
    • Test all email sequences
    • Verify all links work
    • Send test emails to sample list