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Understanding the Product Launch Cycle

If you want to succeed with launch jacking, you need to understand exactly how product launches work. I’ve been involved in numerous launches – both as an affiliate and product creator – and I’m going to break down the entire cycle for you.

If you’re looking for Finding Profitable Products to Promote, this guide will help you identify the best opportunities to maximize your earnings.

The Pre-Launch Phase

Here’s where most affiliates completely miss the boat. The pre-launch phase typically starts 2-4 weeks before the official launch date. This is where you get your biggest advantage.

During this phase:

  • The launch gets listed on Muncheye.com
  • The JV page becomes available
  • Early bird affiliates start preparing content
  • Vendors begin building buzz

Here’s a golden nugget I’ve learned: You can often get the sales page URL and demo videos from the JV page well before launch. This gives you everything you need to create detailed, authentic content before anyone else.

The Build-Up Period

About 7-10 days before launch, things start heating up. This is when you want to:

  • Have your pre-sell page ready
  • Start publishing your content
  • Begin building your email sequence
  • Set up your bonus delivery system

A strategy I’ve used successfully: Create multiple pieces of content focusing on different aspects of the product. For example, if it’s a video marketing tool, you might create:

  • One video about its automation features
  • Another about its SEO capabilities
  • A third about time-saving benefits

This “stacking” approach builds anticipation and hits different pain points.

To understand What is Launch Jacking? and how it can benefit your affiliate marketing strategy, check out this comprehensive overview.

Launch Day Dynamics

Here’s what most people don’t realize about launch day – it’s actually a 72-hour window of massive opportunity. The first three days typically see:

  • The highest traffic volumes
  • Best conversion rates
  • Most competitive affiliate prizes
  • Strongest buyer urgency

But here’s the key – you need to be ready to ramp up your promotion during this period. Remember how I mentioned those different angles earlier? This is when you deploy them strategically.

The Post-Launch Sweet Spot

Most affiliates completely ignore this phase, but there’s still money to be made here. In the week after launch:

  • Buyer reviews start appearing
  • Real user feedback emerges
  • The “wait and see” crowd starts buying
  • Competition drops significantly

If you’ve positioned yourself well with good content, you’ll continue getting sales during this period while other affiliates have moved on.

Proper Pre-Launch Preparation is essential for success, and this resource covers everything you need to get started effectively.

Understanding Launch Pricing Strategies

Most successful launches follow a specific pricing structure:

  • Low-priced front end ($17-37 range)
  • Value-packed OTO1 (usually $47-97)
  • Higher-ticket OTO2/OTO3 ($197+)

This is crucial to understand because it affects:

  • Your commission potential
  • Bonus placement strategy
  • Email sequence structure
  • Overall promotion approach

The Evergreen Phase

Here’s something most launch jackers miss – some products transition into evergreen offers. If you pick these launches correctly, your review content can generate sales for months or even years.

Look for products that:

  • Solve ongoing problems
  • Have strong vendor track records
  • Maintain consistent pricing
  • Provide regular updates

Timing Your Promotion Perfect

Based on my experience, here’s the ideal timeline for a launch jacking campaign:

3-4 Weeks Before:

  • Research the product and vendor
  • Plan your bonus package
  • Start creating content

2 Weeks Before:

  • Set up your pre-sell page
  • Create your email sequence
  • Prepare your video content

1 Week Before:

  • Start publishing content
  • Begin email warm-up sequence
  • Set up tracking systems

Launch Day:

  • Activate all promotional channels
  • Deploy your email sequence
  • Monitor and adjust in real-time

Action Steps:

  1. Create a launch monitoring spreadsheet
  2. Set up Google Alerts for upcoming products
  3. Develop a pre-launch content template
  4. Build a launch day checklist

Coming Up Next:

In our next article, “Essential Tools for Launch Jacking,” I’ll reveal the exact tools and systems I use to automate and scale my launch jacking business. You’ll learn which tools are absolutely necessary and which ones you can add as you grow. This is going to save you countless hours of trial and error and help you build a professional launch jacking operation from day one.

Step by step checklist

Pre-Launch Phase (3-4 Weeks Before)

Research and Planning
  • Visit Muncheye.com to identify upcoming product launches
  • Locate and analyze the JV page for the chosen product
  • Research the product vendor’s track record and previous launches
  • Evaluate product’s potential for becoming an evergreen offer by checking if it:
    • Addresses ongoing market problems
    • Comes from a vendor with consistent updates
    • Maintains stable pricing structure
    • Has a strong vendor reputation
Content Preparation
  • Extract sales page URL and demo videos from JV page
  • Create a content outline covering multiple product angles:
    • Core features and benefits
    • Technical capabilities
    • Time-saving aspects
    • User experience
  • Begin drafting detailed product reviews
  • Plan video content structure and scripts
  • Create compelling thumbnails and graphics
Bonus Package Development
  • Research competitor bonus offerings
  • Design unique bonuses that complement the product
  • Create delivery system for bonuses
  • Write compelling bonus descriptions
  • Prepare bonus landing pages

Build-Up Period (2 Weeks Before)

Technical Setup

  • Create pre-sell page structure
  • Set up tracking systems for:
    • Email clicks
    • Page visits
    • Conversion rates
  • Configure bonus delivery automation
  • Test all technical systems

Email Marketing Preparation

  • Draft complete email sequence including:
    • Initial announcement emails
    • Pre-launch content pieces
    • Launch day promotions
    • Follow-up sequences
  • Set up email automation system
  • Segment email list if applicable
  • Prepare subject line variations

Launch Week (7-10 Days Before)

Content Deployment
  • Begin publishing initial content pieces
  • Upload video content to relevant platforms
  • Optimize all content for SEO
  • Start social media teasers
  • Activate pre-sell pages
Email Warm-Up
  • Start sending initial awareness emails
  • Deploy content-focused emails
  • Begin building anticipation
  • Test all email links and tracking

Launch Period (72-Hour Window)

Day 1
  • Deploy primary email blast
  • Activate all promotional channels
  • Monitor real-time conversions
  • Engage with early customer questions
  • Start social media promotion
Days 2-3
  • Send follow-up emails
  • Share initial customer testimonials
  • Address common questions in content updates
  • Monitor affiliate leaderboards
  • Adjust promotional strategy based on results

Post-Launch Phase (1 Week After)

Content Updates
  • Add real user feedback to reviews
  • Update content with actual product screenshots
  • Include genuine user testimonials
  • Address any common user concerns
Performance Analysis
  • Track total sales and commissions
  • Analyze conversion rates by channel
  • Document successful strategies
  • Note areas for improvement
  • Compare results with initial projections
Long-Term Strategy
  • Evaluate product’s evergreen potential
  • Plan content updates for long-term ranking
  • Set up systems for ongoing commission tracking
  • Create schedule for content refreshes

Monitoring & Optimization

Weekly Tasks
  • Monitor product updates and changes
  • Update content as needed
  • Track ongoing commissions
  • Engage with customer comments
  • Analyze traffic patterns
Monthly Tasks
  • Review and update old content
  • Check competitor strategies
  • Analyze long-term conversion trends
  • Plan future launch campaigns
  • Update promotional strategies

Tools and Resources Setup

Essential Tools
  • Create launch monitoring spreadsheet
  • Set up Google Alerts for product updates
  • Implement tracking pixels
  • Configure analytics tools
  • Set up commission tracking system
Documentation
  • Document successful promotional strategies
  • Create templates for future launches
  • Build standard operating procedures
  • Maintain launch results database
  • Record lessons learned