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Driving Traffic to Your Offer: Launch Jacking Traffic Strategies That Work

Let’s talk traffic – because without it, nothing else matters. I’ve tested dozens of traffic sources for launch jacking campaigns, and today I’m going to show you exactly what works and what’s a waste of time and money.

To effectively leverage social media for your affiliate campaigns, explore the strategies outlined in this Leveraging Social Media guide.

The Three Traffic Pillars

Here’s how I structure my traffic strategy for maximum impact:

1. Search Engine Traffic

  • Product name rankings
  • Review-based keywords
  • Bonus-related searches
  • Long-tail variations

2. Video Traffic

  • YouTube rankings
  • Video embeds
  • Social video shares
  • Retargeting audiences

3. Social Media Traffic

  • Strategic content sharing
  • Group engagement
  • Influencer outreach
  • Paid amplification

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Early Bird Strategy

Here’s what most affiliates miss – the power of getting in early:

Pre-Launch Actions

  • Create content 2-3 weeks before launch
  • Build backlinks early
  • Start social buzz
  • Prepare video content

Video Marketing Tactics

Video is absolutely crucial for launch jacking. Here’s my process:

Content Creation

  • Review videos
  • Demo walkthroughs
  • Bonus previews
  • Case study results

Distribution Strategy

  • Multi-channel syndication
  • Social bookmarking
  • Web 2.0 properties
  • Blog embeds

Master advanced paid traffic strategies to drive targeted traffic with the insights shared in Paid Traffic Strategies.

Paid Traffic Sources

Here’s where I invest in paid traffic:

Primary Sources

  • YouTube ads
  • Facebook retargeting
  • Google search ads
  • Social media promotion

Press Release Strategy

Press releases can drive significant authority traffic:

Key Elements

  • Newsworthy angle
  • Strategic distribution
  • Multimedia inclusion
  • Call-to-action placement

Social Proof Amplification

Here’s how to leverage social proof for traffic:

Key Tactics

  • Strategic retweets
  • Social bookmarking
  • Blog commenting
  • Forum participation

Retargeting Strategy

This is where the magic happens – here’s how to set it up:

Platform Setup

  • Facebook pixel implementation
  • Google remarketing
  • YouTube audience building
  • Custom audience creation

Traffic Tracking

You need to know what’s working:

Essential Metrics

  • Traffic sources
  • Conversion rates
  • Time on page
  • Bounce rates

Action Steps

  1. Set up your video distribution system
  2. Install all retargeting pixels
  3. Create your content calendar
  4. Implement tracking systems

Coming Up Next

In our next article, “Maximizing Conversions,” I’ll show you exactly how to turn your traffic into sales. You’ll learn my proven optimization techniques that consistently deliver higher conversion rates and bigger commission checks.

 

Step by step checklist

1. Pre-Launch Setup (2-3 Weeks Before)

Content Preparation
  • Research product details and features
  • Create content calendar with publishing dates
  • Write product review articles
  • Prepare video scripts
  • Design bonus package offerings
  • Create multimedia assets (images, thumbnails, graphics)

SEO Implementation

  • Identify target keywords:
    • Product name variations
    • Review-based keywords
    • Bonus-related terms
    • Long-tail keyword variations
  • Optimize content for identified keywords
  • Build initial backlink structure
    • Create Web 2.0 properties
    • Set up social bookmarking profiles
    • Identify blog commenting opportunities

2. Video Marketing Setup

Content Creation
  • Record product review video
  • Create product demonstration walkthrough
  • Film bonus package preview
  • Document case study results
  • Edit all videos with proper branding
  • Create optimized video thumbnails
Distribution System
  • Set up YouTube channel optimization
  • Create video syndication schedule
  • Configure multi-channel distribution
    • YouTube
    • Social media platforms
    • Blog embeds
    • Web 2.0 properties

3. Tracking System Implementation

Analytics Setup
  • Install Google Analytics
  • Set up conversion tracking
  • Configure bounce rate monitoring
  • Implement time-on-page tracking
  • Create custom reporting dashboards
Pixel Implementation
  • Install Facebook pixel
  • Set up Google remarketing tag
  • Configure YouTube tracking
  • Create custom audience segments

4. Paid Traffic Campaign Setup

Platform Configuration
  • Set up YouTube Ads account
    • Create ad groups
    • Set targeting parameters
    • Upload video assets
  • Configure Facebook Ad campaigns
    • Define retargeting audiences
    • Set up ad creatives
    • Establish budget parameters
  • Set up Google Search ads
    • Create keyword groups
    • Write ad copy variations
    • Set bidding strategy

5. Press Release Campaign

Content Development
  • Write newsworthy press release
  • Include multimedia elements
  • Optimize for target keywords
  • Create compelling call-to-action
Distribution
  • Select press release distribution service
  • Schedule release timing
  • Monitor coverage and mentions
  • Follow up with media contacts

6. Social Proof Building

Platform Setup
  • Create social media content calendar
  • Join relevant groups and forums
  • Identify influencer outreach targets
  • Set up social bookmarking accounts
Engagement Strategy
  • Schedule daily engagement tasks
  • Create response templates
  • Monitor brand mentions
  • Track engagement metrics

7. Launch Day Preparation

Content Publishing
  • Schedule all prepared content
  • Activate paid campaigns
  • Deploy press releases
  • Begin social media blitz
Monitoring
  • Set up real-time tracking
  • Create engagement response system
  • Monitor competitor activities
  • Track ranking positions

8. Post-Launch Optimization

Analysis
  • Review traffic sources
  • Analyze conversion rates
  • Evaluate engagement metrics
  • Identify top-performing content
Adjustment
  • Optimize underperforming content
  • Adjust paid campaign budgets
  • Scale successful strategies
  • Document lessons learned

Regular Maintenance Tasks

Daily
  • Monitor analytics
  • Engage with audience
  • Respond to comments
  • Update tracking spreadsheets
Weekly
  • Review campaign performance
  • Adjust bid strategies
  • Create new content
  • Build new backlinks
Monthly
  • Comprehensive performance analysis
  • Strategy optimization
  • Budget allocation review
  • Content audit and updates