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Monitoring Your Results in Launch Jacking

When it comes to launch jacking, monitoring your results isn’t just about looking at your sales numbers – it’s about understanding the complete picture of your campaign’s performance. As someone who’s generated significant results with launch jacking campaigns, I can tell you that proper tracking and monitoring can mean the difference between moderate success and hitting those coveted leaderboard positions.

To achieve better results, explore our guide on Maximizing Conversions.

Setting Up Your Tracking Systems

Before you even start promoting, you need to have proper tracking in place. Here’s what you should be monitoring:

Email Marketing Metrics

• Open rates
• Click-through rates
• Unsubscribe rates
• Sales conversions from email traffic

Landing Page Performance

• Visitor-to-opt-in conversion rate
• Time on page
• Bounce rate
• Exit points

Video Marketing Results

• Views and watch time
• Rankings for target keywords
• Click-through rates to your pre-sell page
• Social shares and engagement

Retargeting Performance

• Audience size growth
• Cost per click
• Return on ad spend
• Conversion rates from retargeting

After your launch, don’t forget to review our step-by-step guide on Analyzing Your Campaign for actionable insights.

Key Metrics to Watch

Email List Growth

Your email list is your ATM machine. Track not just the number of new subscribers, but also the quality of leads. Are they engaging with your content? Are they converting into buyers?

Sales Metrics

• Front-end sales
• Upsell conversion rates
• Total revenue per customer
• Refund rates

Traffic Sources

Monitor which traffic sources are delivering the best results. This could include:

• YouTube rankings
• Social media referrals
• Paid advertising
• Organic search traffic

Ready to take it to the next level? Check out our tips for Scaling Your Launch Jacking Efforts effectively.

Using Analytics Tools

Google Analytics

• Set up conversion tracking
• Monitor traffic sources
• Track user behavior

Retargeting Platforms

• Facebook Pixel data
• AdRoll metrics
• Custom audience growth

Email Marketing Analytics

• Subscriber growth
• Engagement metrics
• Revenue per subscriber

Optimization Opportunities

Based on your monitoring, look for these optimization opportunities:

Email Sequence Optimization

• Test different subject lines
• Optimize sending times
• Adjust email frequency

Landing Page Improvements

• A/B test headlines
• Optimize call-to-actions
• Improve page load speed

Bonus Offer Adjustments

• Test different bonus packages
• Adjust bonus positioning
• Optimize bonus delivery

Taking Action on Your Results

Don’t just collect data – use it to improve your campaigns:

Scale What Works

• Increase budget for profitable traffic sources
• Expand successful bonus strategies
• Replicate winning email sequences

Fix What Doesn’t

• Abandon unprofitable traffic sources
• Revise underperforming bonuses
• Adjust weak converting copy

Action Steps

1. Set up Google Analytics tracking on your pre-sell page
2. Install and configure retargeting pixels (Facebook, AdRoll)
3. Create a tracking spreadsheet for your key metrics
4. Schedule weekly performance review sessions
5. Document what’s working and what needs improvement
6. Make data-driven adjustments to your campaigns
7. Set up automated reporting where possible

Up Next

In our next article, “Analyzing Your Campaign,” we’ll dive deep into post-campaign analysis techniques that will help you extract valuable insights to improve your future launch jacking campaigns. You’ll learn advanced analytics strategies and discover how to use data to consistently boost your results.

Step by step checklist

Initial Tracking Setup

Google Analytics Implementation

• Install Google Analytics tracking code on pre-sell page
• Set up conversion goals for:
  • Email opt-ins
  • Sales page clicks
  • Purchase completions
• Create custom dashboards for campaign metrics
• Configure user behavior flow tracking
• Set up custom event tracking for vital interactions

Retargeting Pixel Setup

• Install Facebook Pixel on all campaign pages
• Configure AdRoll tracking implementation
• Set up custom audience segments for:
  • Page visitors
  • Email subscribers
  • Cart abandoners
• Verify pixel firing correctly using test mode
• Create conversion events for key actions

Email Marketing Analytics

• Configure email service provider tracking
• Set up click tracking parameters
• Implement conversion tracking links
• Create segmented lists for:
  • New subscribers
  • Engaged readers
  • Buyers
  • Non-openers

Daily Monitoring Tasks

Email Performance

• Track daily open rates by:
  • Subject line performance
  • Sending time effectiveness
  • Subscriber segment
• Monitor click-through rates for:
  • Product links
  • Bonus offer links
  • Content links
• Review unsubscribe patterns
• Calculate daily revenue per email

Landing Page Metrics

• Check conversion rates hourly during launch
• Monitor average time on page
• Review exit page analytics
• Track form completion rates
• Analyze scroll depth metrics
• Review mobile vs desktop performance

Video Marketing Performance

• Track daily view counts
• Monitor audience retention graphs
• Check keyword ranking positions
• Review click-through rates
• Track engagement metrics:
  • Comments
  • Likes
  • Shares
• Monitor referral traffic from videos

Weekly Analysis Tasks

Traffic Analysis

• Review top traffic sources
• Calculate conversion rates by source
• Measure cost per acquisition by channel
• Analyze user paths to purchase
• Review geographic performance
• Check device type performance

Sales Performance

• Calculate total revenue
• Review average order value
• Track upsell conversion rates
• Monitor refund requests
• Analyze customer lifetime value
• Review affiliate performance

Campaign Optimization

• Test email subject lines
• Optimize landing page elements:
  • Headlines
  • Call-to-actions
  • Images
  • Copy blocks
• Adjust bonus offers based on feedback
• Review and adjust ad targeting
• Optimize bid strategies
• Update retargeting creative

Monthly Review Tasks

Performance Analysis

• Calculate overall campaign ROI
• Review subscriber quality metrics
• Analyze customer feedback patterns
• Review technical performance:
  • Page load times
  • Error rates
  • Mobile responsiveness
• Compare against previous campaigns

Documentation

• Update campaign performance log
• Document successful strategies
• Record areas for improvement
• Create action plan for next campaign
• Archive all tracking data
• Update standard operating procedures

Campaign Scaling Tasks

Successful Elements

• Identify top-performing:
  • Traffic sources
  • Email sequences
  • Landing pages
  • Bonus offers
• Document successful approaches
• Create templates for future campaigns

Improvement Areas

• List underperforming elements
• Analyze reason for poor performance
• Create improvement strategies
• Test new approaches
• Document lessons learned

Automated Reporting Setup

Daily Reports

• Configure automated email reports for:
  • Sales numbers
  • Traffic metrics
  • Conversion rates
  • Key performance indicators
• Set up alert thresholds for:
  • Unusual traffic spikes
  • Conversion rate drops
  • Technical issues

Weekly Reports

• Create comprehensive performance dashboards
• Configure automated PDF reports
• Set up team notification systems
• Schedule automated backup of campaign data

Technical Maintenance

Regular Checks

• Verify tracking code integrity
• Check pixel functionality
• Monitor server performance
• Review security protocols
• Test backup systems
• Update tracking parameters

System Updates

• Update analytics tools
• Refresh tracking codes
• Upgrade monitoring software
• Update reporting templates
• Review and update automation rules