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Analyzing Your Launch Jacking Campaign

After your launch jacking campaign ends, it’s crucial to perform a thorough analysis to understand what worked, what didn’t, and how to improve future campaigns. I’ve generated significant results from launch jacking, and I can tell you that proper campaign analysis is often the difference between mediocre and exceptional results.

Learn how to track and optimize your efforts effectively by visiting Monitoring Your Results.

Understanding Your Campaign Performance

Let’s break down the key areas you need to analyze:

Sales Performance Analysis

  • Total revenue generated
  • Front-end vs. upsell conversions
  • Earnings per click (EPC)
  • Refund rates
  • Average customer value

Traffic Analysis

  • Total visitors to your pre-sell page
  • Traffic sources and their performance
  • Visitor engagement metrics
  • Video view counts and rankings
  • Social media engagement

Discover proven strategies to expand your campaigns by checking out Scaling Your Launch Jacking Efforts.

Email Marketing Performance

Your email campaign is often the backbone of your launch jacking success. Analyze:

List Building Results

  • New subscribers gained
  • Opt-in conversion rates
  • Lead quality indicators
  • Cost per lead (if using paid traffic)

Email Campaign Metrics

  • Open rates per email
  • Click-through rates
  • Conversion rates from email traffic
  • Unsubscribe rates
  • Best performing subject lines

Strengthen your network and open new opportunities by exploring Building Relationships with Product Creators.

Bonus Package Performance

Your bonus package can make or break your campaign. Analyze:

  • Bonus download rates
  • Customer feedback on bonuses
  • Support tickets related to bonuses
  • Bonus delivery system performance

Content Performance Analysis

Pre-sell Page Analysis

  • Time on page
  • Scroll depth
  • Click-through rate to vendor’s sales page
  • Most clicked elements
  • Exit points

Video Content Performance

  • View duration
  • Engagement metrics
  • Click-through rates from video descriptions
  • Ranking positions achieved

Competitive Analysis

Understanding how your campaign performed against competitors:

  • Leaderboard position achieved
  • Comparison of bonus offerings
  • Traffic strategies used by top affiliates
  • Promotional angles that worked best

ROI Analysis

Cost Analysis

  • Paid traffic costs
  • Bonus creation/acquisition costs
  • Tool and software expenses
  • Outsourcing costs

Return Metrics

  • Total revenue generated
  • Net profit after expenses
  • ROI per traffic source
  • Value of new subscribers gained

Creating Your Performance Report

Document your findings in a structured report that includes:

  • Key performance metrics
  • What worked well
  • Areas for improvement
  • Lessons learned
  • Strategies for future campaigns

Action Steps

  1. Create a campaign analysis spreadsheet template
  2. Gather all your tracking data from various sources
  3. Calculate your key performance metrics
  4. Document successful strategies and areas for improvement
  5. Compare results with previous campaigns
  6. Create an action plan for your next campaign
  7. Share insights with your team or mastermind group

Up Next

In our next article, “Building Relationships with Product Creators,” we’ll explore how to leverage your campaign results to build stronger relationships with vendors. You’ll learn how to position yourself as a valuable affiliate partner and secure early access to upcoming launches, exclusive bonuses, and higher commission rates.

Step by step checklist

1. Sales Performance Analysis

Revenue Tracking
  • Export sales data from vendor platform
  • Calculate total campaign revenue
  • Break down revenue by:
    • Front-end sales
    • Upsell conversions
    • Bonus product sales
  • Document refund rates and reasons
  • Calculate average customer value
Conversion Metrics
  • Calculate overall conversion rate
  • Break down Earnings Per Click (EPC) by:
    • Traffic source
    • Landing page variant
    • Email sequence
  • Track conversion path analytics
  • Document purchase patterns and peak sales periods

2. Traffic Analysis

Source Tracking
  • Export analytics data for all traffic sources
  • Break down traffic by:
    • Organic search
    • Social media platforms
    • Email campaigns
    • Paid advertising
  • Calculate cost per visitor for each source
  • Document top-performing referral sources
Engagement Metrics
  • Analyze average time on site
  • Track bounce rates by traffic source
  • Document visitor flow through sales funnel
  • Map out visitor journey touchpoints
  • Identify top exit pages and potential issues
Video Performance
  • Export YouTube Analytics data
  • Track video metrics:
    • Total view count
    • Average view duration
    • Engagement rates
    • Click-through rates
  • Document ranking positions achieved
  • Analyze viewer retention graphs

3. Email Marketing Analysis

List Building Assessment
  • Calculate total new subscribers gained
  • Break down opt-in rates by:
    • Landing page
    • Traffic source
    • Lead magnet type
  • Document lead quality indicators
  • Calculate cost per lead for paid campaigns
Email Campaign Performance
  • Export email platform analytics
  • Track for each email in sequence:
    • Open rates
    • Click-through rates
    • Conversion rates
    • Unsubscribe rates
  • Document best-performing:
    • Subject lines
    • Send times
    • Email content types
  • Analyze subscriber engagement patterns

4. Bonus Package Analysis

Performance Metrics
  • Track bonus download rates
  • Calculate bonus delivery success rate
  • Document customer feedback on each bonus
  • Analyze support tickets related to bonuses
  • Track bonus-specific conversion rates
Technical Performance
  • Test bonus delivery system functionality
  • Document any technical issues encountered
  • Analyze download completion rates
  • Track bonus access patterns
  • Document customer technical support needs

5. Content Performance

Pre-sell Page Analysis
  • Export heat map data
  • Analyze:
    • Average time on page
    • Scroll depth maps
    • Click patterns
    • Exit points
  • Document most engaging content sections
  • Track click-through rates to vendor page
Content Engagement
  • Track content interaction metrics
  • Document most shared content pieces
  • Analyze comment sentiment and feedback
  • Track social media engagement rates
  • Document content improvement opportunities

6. Competitive Analysis

Market Position
  • Document final leaderboard position
  • Compare performance against top affiliates
  • Analyze competitor bonus packages
  • Track competitor promotional strategies
  • Document unique selling propositions
Strategy Assessment
  • Document successful promotional angles
  • Analyze competitor traffic sources
  • Track competitor content strategies
  • Document market positioning differences
  • Identify competitive advantages

7. ROI Analysis

Cost Tracking
  • Document all campaign expenses:
    • Paid traffic costs
    • Content creation expenses
    • Bonus development costs
    • Tool and software fees
    • Outsourcing expenses
  • Calculate total investment
Return Metrics
  • Calculate:
    • Gross revenue
    • Net profit
    • ROI per traffic source
    • Lifetime value of new subscribers
  • Document resource allocation efficiency
  • Track time investment vs. return

8. Future Planning

Documentation
  • Create detailed campaign report
  • Document:
    • Key performance metrics
    • Successful strategies
    • Areas for improvement
    • Technical issues encountered
    • Resource allocation effectiveness
Action Items
  • Create improvement strategies for:
    • Traffic generation
    • Conversion optimization
    • Email marketing
    • Bonus package
    • Content creation
  • Set specific goals for next campaign
  • Document resource requirements
  • Create timeline for implementing changes

9. Relationship Building

Vendor Relations
  • Document communication with vendor
  • Track support ticket response times
  • Record any special arrangements made
  • Plan follow-up communications
  • Document opportunities for future collaboration
Network Development
  • Track valuable connections made
  • Document potential joint venture opportunities
  • Plan networking follow-up actions
  • Record industry insights gained
  • Document relationship building opportunities