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Creating High-Quality Bonuses That Convert

Let me tell you something about bonuses – they can make or break your launch jacking success. I’ve seen promotions double their conversion rates with the right bonus strategy. Today, I’m going to show you exactly how to create bonuses that actually sell.

To get started, check out these Essential Tools for Launch Jacking that every affiliate marketer needs to succeed.

The Missing Piece Strategy

Here’s the most powerful bonus strategy I’ve ever used: Find what’s missing from the main product and fill that gap. This approach has helped me win multiple affiliate contests against much bigger competitors.

How to Find the Gap

  • Study the product’s core features
  • Identify what users need for complete success
  • Look for complementary tools or training
  • Consider implementation challenges

Learn how to create a highly effective Pre-Launch Email Sequence that grabs attention and builds anticipation.

Types of High-Converting Bonuses

Based on my experience, these bonus types consistently perform well:

1. Custom Software Tools

  • Automation scripts
  • Browser extensions
  • Time-saving utilities
  • Data processing tools

2. Implementation Resources

  • Step-by-step checklists
  • Templates and swipe files
  • Video tutorials
  • Case studies

3. Personal Support

  • Group coaching calls
  • Private Facebook groups
  • Email support
  • Implementation assistance

Discover strategies for Maximizing Conversions during your launch to ensure optimal results.

Creating Custom Software Bonuses

Don’t let this intimidate you. I’ve had great success getting custom tools created for as little as $100-200. Here’s how:

Development Process

  • Find developers on Fiverr or Upwork
  • Create clear specifications
  • Start with simple, useful tools
  • Test thoroughly before offering

Bonus Positioning Strategies

Where you place your bonuses matters as much as what they are:

Strategic Placement

  • Front-end bonuses to drive initial sales
  • Special bonuses for OTO buyers
  • Extra incentives for complete funnel buyers
  • Time-sensitive special offers

Bonus Delivery Systems

A smooth delivery process is crucial for customer satisfaction:

Key Components

  • Automated delivery systems
  • Clear access instructions
  • Backup delivery methods
  • Support system for issues

Making Your Bonuses Stand Out

Here’s how to make your bonus package irresistible:

Presentation Elements

  • Professional graphics
  • Clear value propositions
  • Specific benefit statements
  • Genuine scarcity when applicable

Bonus Stack Method

This is my personal method for creating compelling bonus packages:

  1. One primary high-value bonus
  2. 2-3 supporting resources
  3. One unexpected bonus element
  4. Clear total value calculation

Common Bonus Mistakes to Avoid

Don’t fall into these common traps:

  • Using outdated PLR products
  • Offering irrelevant bonuses
  • Over-promising and under-delivering
  • Copying other affiliates’ bonuses

Action Steps

  1. Review your current bonus inventory
  2. Identify gaps in upcoming product launches
  3. Plan your next custom bonus creation
  4. Set up your delivery system

Coming Up Next

In our next article, “Building a Pre-Launch Email Sequence,” I’ll show you how to create email sequences that prime your audience for maximum conversions. You’ll learn my exact email templates and timing strategies that consistently drive high-converting traffic during launches.

 

Step by step checklist 

1. Product Gap Analysis

Analyze Main Product
  • Review all product features and modules thoroughly
  • Document core functionalities offered
  • List all included resources and support elements
  • Note the delivery method and format
Identify Missing Elements
  • Map out the complete user journey
  • List potential implementation challenges
  • Identify necessary complementary tools
  • Document missing support or training elements
  • Note gaps in resource materials

2. Bonus Development

Custom Software Tools
  • Research similar tools in the market
  • Create detailed specifications document
    • List all required features
    • Define user interface requirements
    • Specify integration needs
  • Source developers
    • Post job on Fiverr/Upwork
    • Review developer portfolios
    • Check developer ratings and reviews
  • Manage development process
    • Set clear milestones
    • Conduct regular progress checks
    • Perform thorough testing
    • Create user documentation
Implementation Resources
  • Create step-by-step checklists
    • Break down complex processes
    • Include progress tracking elements
    • Add completion criteria
  • Develop templates
    • Design user-friendly formats
    • Include usage instructions
    • Create example versions
  • Record video tutorials
    • Script content
    • Ensure high-quality audio/video
    • Add closed captions
  • Document case studies
    • Gather success stories
    • Include metrics and results
    • Add actionable takeaways
Support System Setup
  • Define support parameters
    • Support channels
    • Response times
    • Support duration
  • Create support materials
    • FAQ document
    • Troubleshooting guide
    • Contact procedures
  • Set up delivery systems
    • Choose automation platform
    • Create backup delivery method
    • Test delivery process

3. Bonus Package Assembly

Primary Bonus Creation
  • Develop main high-value bonus
  • Calculate realistic value proposition
  • Create detailed benefit list
  • Document unique selling points
Supporting Resources
  • Create 2-3 complementary resources
  • Ensure alignment with main product
  • Verify value-add potential
  • Test resource usability
Unexpected Element
  • Design surprise bonus element
  • Ensure it enhances overall package
  • Create excitement factor
  • Document special benefits

4. Presentation and Positioning

Visual Elements
  • Design professional graphics
    • Create bonus covers
    • Design presentation slides
    • Make value stack graphics
  • Develop sales copy
    • Write compelling headlines
    • Create benefit bullets
    • Draft scarcity elements
Strategic Placement
  • Map out bonus placement
    • Front-end offer structure
    • OTO placement strategy
    • Full funnel incentives
  • Create time-sensitive offers
    • Set deadlines
    • Define scarcity rules
    • Create urgency elements

5. Delivery System Setup

Technical Infrastructure
  • Choose delivery platform
  • Set up automated systems
  • Create backup delivery method
  • Test entire delivery process
Customer Experience
  • Write clear access instructions
  • Create welcome materials
  • Design customer journey map
  • Set up support system

6. Launch Preparation

Quality Control
  • Test all bonus elements
  • Verify delivery systems
  • Check all download links
  • Review all documentation
Communication Setup
  • Create announcement emails
  • Prepare social media posts
  • Design promotional graphics
  • Draft support responses

7. Post-Launch Monitoring

Track Performance
  • Monitor delivery system
  • Track customer feedback
  • Document common issues
  • Measure conversion impact
Optimization
  • Analyze customer feedback
  • Identify improvement areas
  • Update bonus elements
  • Enhance delivery process