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Essential Tools for Launch Jacking

After years of running successful launch jacking campaigns, I’ve developed a reliable toolkit that gets results. Today, I’m going to share exactly what you need to run professional launch jacking campaigns – from the absolute essentials to the advanced tools that can take your results to the next level.

When planning your affiliate promotions, understanding the art of Creating High Quality Bonuses can significantly enhance your value proposition and drive more conversions.

Core Tools You Can’t Skip

Let’s start with the fundamental tools you absolutely need to get started:

1. Email Marketing Platform

Your email list is your ATM machine. I personally use AWeber, but GetResponse and MailerLite are also solid options. What matters is:

  • Reliable delivery rates
  • Automation capabilities
  • Good tracking features
  • Reasonable pricing as you scale

2. Page Builder Tool

You need something to create professional pre-sell and bonus pages quickly. My top recommendations:

  • Instabuilder 2.0 – What I personally use
  • LeadPages
  • WordPress with Elementor Pro

3. Retargeting Setup

This is non-negotiable. You need:

  • Facebook Pixel installed
  • AdRoll account setup
  • Google Ads remarketing code

If you’re considering launch jacking as a strategy, exploring the Benefits of Launch Jacking will provide insights into why it remains a popular and effective method for affiliate marketers.

Video Creation and Distribution

Video content is crucial for modern launch jacking. Here’s what you need:

Content Creation Tools

  • Screen recording software (Camtasia or OBS)
  • Basic video editing capability
  • Thumbnail creation tool (Canva Pro)

Distribution Tools

  • Video Send Alpha for mass distribution
  • YouTube scheduling tools
  • Social media scheduling platform

SEO and Content Tools

Getting found early is crucial. These tools help make it happen:

Research Tools

  • Google Alerts setup
  • Muncheye.com account
  • JV notification systems

Optimization Tools

  • Video optimization software
  • Press release distribution
  • Social bookmarking tools

Successful promotions often hinge on thorough Pre-Launch Preparation to ensure you maximize your reach and impact during the launch phase.

Tracking and Analytics

You can’t improve what you don’t measure. Essential tracking tools include:

Basic Analytics

  • Google Analytics
  • YouTube Analytics
  • JVZoo/WarriorPlus tracking

Advanced Tracking

  • Click tracking software
  • Split testing tools
  • Conversion tracking pixels

Automation and Scaling Tools

Once you’re ready to scale, these tools become valuable:

Automation Tools

  • IFTTT for social distribution
  • Email automation sequences
  • Content scheduling tools

Team Management

  • Project management software
  • Team communication tools
  • Standard operating procedures (SOPs)

My Personal Tool Stack

Here’s exactly what I use for my own launch jacking campaigns:

  • AWeber for email marketing
  • Instabuilder 2.0 for landing pages
  • Video Send Alpha for distribution
  • Camtasia for video creation
  • Mass Media SEO for press releases
  • Social Bookmark Commando for distribution

Budget Considerations

You don’t need everything at once. Here’s how to prioritize:

Essential First Investments

  • Email marketing platform ($20-30/month)
  • Basic page builder ($47-97 one-time)
  • Video creation capability ($0-200)

Next Level Tools

  • Distribution software
  • Premium tracking
  • Automation systems

Action Steps

  1. Set up your email marketing platform
  2. Install retargeting pixels on your domain
  3. Choose your page builder solution
  4. Set up basic tracking systems

Coming Up Next

In our next article, “Finding Profitable Products to Promote,” I’ll show you exactly how to identify the most profitable launches to promote. You’ll learn my personal criteria for choosing winners and avoiding time-wasters. This is crucial knowledge that will help you focus your efforts on the launches most likely to generate significant returns.

Step by step checklist

1. Email Marketing Setup

  • Choose a platform:
    • Compare pricing and features between AWeber, GetResponse, and MailerLite
    • Sign up for selected platform
    • Complete domain verification
    • Set up sender authentication (SPF, DKIM records)
    • Create welcome email sequence
    • Design email templates for launch communications

2. Website Infrastructure

  • Landing Page System:
    • Select and purchase page builder platform
    • Install and configure on your domain
    • Create template designs for:
      • Pre-launch pages
      • Main offer pages
      • Bonus pages
      • Thank you pages
  • Tracking Setup:
    • Install Google Analytics
    • Configure Facebook Pixel
    • Set up Google Ads remarketing code
    • Create conversion goals
    • Test all tracking systems

3. Video Content Production

  • Equipment Setup:
    • Install screen recording software
    • Test audio equipment
    • Set up proper lighting
    • Create video templates
  • Content Creation Process:
    • Develop script templates
    • Create thumbnail templates in Canva
    • Set up video editing workspace
    • Create intro/outro sequences
    • Establish video naming convention

4. Research & Monitoring

  • Alert Systems:
    • Configure Google Alerts for:
      • Product names
      • Creator names
      • Industry keywords
    • Join relevant launch notification platforms
    • Create spreadsheet for tracking upcoming launches
    • Set up calendar reminders

5. Content Distribution

  • Platform Setup:
    • Create/optimize YouTube channel
    • Set up social media business accounts
    • Configure scheduling tools
    • Create distribution templates

6. Analytics & Performance

  • Reporting System:
    • Create tracking spreadsheets
    • Set up automated reporting
    • Configure split testing tools
    • Establish KPI benchmarks
    • Create weekly review process

7. Automation Framework

  • Task Automation:
    • Set up IFTTT workflows for:
      • Social media cross-posting
      • Content distribution
      • Notification systems
    • Create email automation sequences
    • Configure backup systems

8. Team & Process Documentation

  • Standard Operating Procedures:
    • Document all regular processes
    • Create team onboarding guides
    • Establish communication protocols
    • Set up project management system
    • Create asset management system

9. Budget Allocation

  • Initial Investment:
    • Allocate funds for:
      • Email platform subscription
      • Page builder software
      • Basic video tools
      • Essential tracking tools
    • Create budget tracking system
    • Set ROI targets
    • Plan upgrade schedule

10. Pre-Launch Checklist

  • Final Verification:
    • Test all tracking systems
    • Verify all pages are mobile-responsive
    • Check all automated sequences
    • Test backup systems
    • Verify all compliance requirements
    • Review all content for quality
    • Test payment processing
    • Check all links and redirects