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What is Launch Jacking?

Launch jacking is one of the most powerful ways to make money online – period. I’ve been doing this for years, and I’m going to show you exactly how it works.

Think about it – when a new product launches, there’s usually a massive surge of buzz and attention in those first few crucial days. Launch jacking is about positioning yourself right in front of that wave of interested buyers and helping them make informed decisions about the product.

To fully understand how to leverage upcoming launches, check out the detailed Benefits of Launch Jacking.

How Launch Jacking Actually Works

Here’s the deal – when someone’s about to launch a product (especially in the internet marketing space), they typically announce it weeks or even months in advance on platforms like Muncheye.com. This gives you a golden opportunity to prepare and get everything in place before the launch.

The basic process looks like this:

  1. Find upcoming product launches in your chosen niche
  2. Create content (reviews, bonuses, videos) about the product before it launches
  3. Get your content ranking and visible for when people start searching
  4. Convert that traffic into sales during the launch period

But here’s what makes launch jacking so powerful – most of your competition won’t start promoting until launch day. By getting in early and building authority content, you can capture those valuable early searches and start building your audience before everyone else jumps in.

For success in launch jacking, having the right resources is critical—explore the Essential Tools for Launch Jacking to get started.

Why Launch Jacking Works So Well

The beauty of launch jacking is that it taps into existing buyer demand. These aren’t cold leads – these are people actively searching for information about a product they’re interested in buying. They’re looking for reviews, demos, and bonuses before making their purchase decision.

And if you can position yourself as a trusted source of information during this research phase, you’re going to convert a lot better than someone just blasting out promotional emails.

Getting Started With Launch Jacking

The most important first step is choosing your niche. While you can do launch jacking in any niche with product launches, you need to pick something you’re genuinely interested in and knowledgeable about. This authenticity will show through in your content and help build trust with your audience.

Gaining a deep understanding of how launches work can make all the difference; learn more in Understanding the Product Launch Cycle.

You’ll also need some basic tools and systems in place:

  • An autoresponder for building your email list
  • A way to create pre-sell pages
  • Basic video creation capabilities
  • Tools for tracking and retargeting

But don’t let this overwhelm you – you can start simple and add more sophisticated strategies as you grow.

The Real Secret to Launch Jacking Success

Here’s something most people won’t tell you – the real power of launch jacking isn’t just in the immediate sales you make during the launch. It’s in building a targeted email list of buyers that you can promote to again and again.

Think about it – every person who comes to your pre-launch content is interested in that type of product. By capturing these visitors with retargeting pixels and email opt-ins, you’re building an incredibly valuable asset for future promotions.

Ready to Start Launch Jacking?

In the next article, we’ll dive deep into the specific benefits of launch jacking and why it’s such a powerful business model. I’ll show you exactly how to start building your own launch jacking system, even if you’re starting from scratch.

 Action Steps:

  1. Check Muncheye.com product launch calendar to start monitoring upcoming launches
  2. Choose a few potential launches that you can focus on.
  3. Set up a basic autoresponder account (like AWeber or GetResponse)
  4. Start studying successful launch jackers in your chosen niche by typing in recent product launch names + review into google and YouTube, make a list of YouTube channels that get most views and affiliate review blogs that are in Google search results.

Coming Up Next:

In our next article, “Benefits of Launch Jacking,” we’ll break down exactly why this model is so profitable and how you can take advantage of the unique opportunities it presents. You’ll learn about the specific benefits that make launch jacking such an attractive business model, including instant commissions, list building opportunities, and how to build long-term authority in your niche.

Step by step checklist

 

Research & Preparation

  • Monitor Launch Platforms
    • Create an account on Muncheye.com
    • Check the product launch calendar daily
    • Make a spreadsheet to track potential launches
    • Note launch dates, product names, and niches
  • Niche Selection
    • List your areas of expertise and interest
    • Research which niches have regular product launches
    • Analyze competition levels in each niche
    • Select a primary niche where you can provide authentic value
  • Competitor Analysis
    • Search “[recent product name] + review” on Google
    • Search the same on YouTube
    • Document top-performing review websites
    • Note successful YouTubers in your niche
    • Analyze their content structure and promotion strategies
    • Save examples of effective pre-sell pages

Technical Setup

  • Website Infrastructure
    • Purchase domain name
    • Set up hosting
    • Install content management system
    • Create basic website structure
    • Set up SSL certificate for security
  • Email Marketing System
    • Choose an autoresponder (AWeber/GetResponse)
    • Set up account and verify domain
    • Create welcome email sequence
    • Design opt-in forms
    • Test email delivery system
  • Tracking Tools
    • Install Google Analytics
    • Set up conversion tracking
    • Implement retargeting pixels
    • Create tracking links for different traffic sources
    • Set up split-testing capability

Content Creation

  • Pre-Launch Content
    • Create product overview content
    • Write detailed product specifications
    • Develop comparison articles
    • Prepare bonus packages
    • Write genuine product reviews
    • Create FAQ content
  • Video Production
    • Set up basic video recording equipment
    • Create intro/outro templates
    • Record product overview videos
    • Make tutorial/demo videos
    • Develop bonus explanation videos

Launch Strategy

  • Timeline Planning
    • Create launch calendar
    • Schedule content publication dates
    • Plan email sequence timing
    • Set up social media posting schedule
    • Prepare advertising campaigns
  • Traffic Generation
    • Optimize content for SEO
    • Set up PPC campaigns
    • Plan social media promotion
    • Prepare email broadcasts
    • Create retargeting campaigns

Conversion Optimization

  • Pre-sell Page Setup
    • Create compelling headlines
    • Write persuasive copy
    • Add trust elements
    • Include clear call-to-actions
    • Set up proper tracking
  • List Building
    • Create lead magnets
    • Design opt-in forms
    • Set up thank you pages
    • Develop follow-up sequence
    • Test opt-in process

Post-Launch Activities

  • Performance Analysis
    • Track conversion rates
    • Monitor email metrics
    • Analyze traffic sources
    • Document successful strategies
    • Identify areas for improvement
  • Audience Development
    • Engage with comments/questions
    • Provide additional value content
    • Build relationships with customers
    • Create ongoing content calendar
    • Plan future promotions